Matt Oden is the CEO of Execify.ai, the first AI-powered executive operations platform. With over 20 years of experience driving technology adoption, Matt is dedicated to solving the unique challenges faced by executive support teams.
In this episode, Matt talks about his experience working with executive assistants, improving the productivity of executive operations teams, and leveraging AI technology to scale our work.
LEADERSHIP QUOTE
When you come to a fork in the road, take it.
– Yogi Berra
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ABOUT MATT
Matt Oden, CEO of Execify.ai, spearheads the first AI-powered executive operations platform, transforming how organizations achieve world-class efficiency and support. With over 20 years of experience driving technology adoption, Matt is dedicated to solving the unique challenges faced by executive support teams. By actively collaborating with Executive Assistants (EAs) and leveraging their insights, he ensures Execify delivers practical solutions that enhance productivity and elevate operational excellence. Ready to revolutionize your executive operations? Connect with Matt on LinkedIn or Matt.Oden@Execify.ai today!
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EPISODE TRANSCRIPT
00:00:38.740 –> 00:00:39.340
MATT: Hi, everybody. My name is Matt Oden.
00:00:40.260 –> 00:00:42.020
MATT: I’m the CEO of Execify.
00:00:42.020 –> 00:00:49.040
MATT: Today’s leadership quote comes from Yogi Berra, and it is, when you come to a fork in the road, take it.
00:00:49.040 –> 00:01:04.500
MATT: And that quote means a lot to me because as a entrepreneur and someone involved in startups, you don’t have a lot of time always to evaluate what the best path is going to be, and you can’t always model or predict what’s going to lead to the best outcome.
00:01:04.500 –> 00:01:13.480
MATT: And so what you find time and time again is when you get to a fork, when you get to a decision point in your job, in your career, in your daily flow, you have to pick a road.
00:01:13.480 –> 00:01:20.500
MATT: And the faster you can commit, do that, try a route and fail, you can always come back and try the other route.
00:01:20.500 –> 00:01:30.820
MATT: So I try and remind myself when I get to an impasse, when I’m stuck in decision paralysis, just pick the best direction you think is available to you and go for it.
00:01:30.820 –> 00:01:34.660
MATT: And that quote means a lot to me in terms of unlocking on a daily basis.
00:01:40.988 –> 00:01:48.588
<v SPEAKER_3>The Leader Assistant Podcast exists to encourage and challenge assistants to become confident, game-changing leader assistants.
00:01:55.797 –> 00:02:02.797
JEREMY: Hey friends, my best-selling book, The Leader Assistant has a companion study and discussion guide to go along with it.
00:02:02.797 –> 00:02:05.497
JEREMY: It’s called The Leader Assistant Workbook.
00:02:05.497 –> 00:02:19.057
JEREMY: Now, you can buy the Kindle ebook version of The Leader Assistant Workbook on Amazon, or you can go to leaderassistantbook.com and get a printable PDF version of the workbook.
00:02:19.057 –> 00:02:27.697
JEREMY: This version has all the space and margin in between the questions that you can write your own answers and take notes with.
00:02:27.697 –> 00:02:35.137
JEREMY: So it’s a great way to print it out and keep track of your discussion and study guide notes.
00:02:35.137 –> 00:02:41.997
JEREMY: Again, go to leaderassistantbook.com and click on Workbook to check out The Leader Assistant Workbook.
00:02:41.997 –> 00:02:44.337
JEREMY: Hey, friends, welcome to The Leader Assistant Podcast.
00:02:44.337 –> 00:02:54.517
JEREMY: It’s episode 321, and you can check out the show notes for this conversation at leaderassistant.com/321, leaderassistant.com/321.
00:02:55.777 –> 00:03:00.777
JEREMY: Check out the show notes and find all the links and all the fun stuff for this episode.
00:03:00.777 –> 00:03:02.597
JEREMY: So thank you so much for joining.
00:03:02.597 –> 00:03:04.557
JEREMY: Thanks so much for listening to the podcast.
00:03:04.557 –> 00:03:07.057
JEREMY: I’m excited to be speaking with Matt Oden today.
00:03:07.057 –> 00:03:13.537
JEREMY: Matt is the CEO of Execify, and we’re going to learn more a little bit about what they do soon.
00:03:13.537 –> 00:03:18.697
JEREMY: But first of all, Matt, where are you in the world and what’s your favorite thing to do when you’re not working?
00:03:19.377 –> 00:03:22.717
MATT: All right, Jeremy, I am in Los Angeles, California.
00:03:22.717 –> 00:03:27.117
MATT: My favorite thing to do when I’m not working is to get outside.
00:03:27.117 –> 00:03:32.797
MATT: So I like to mountain bike, surf and hike and play with my kids.
00:03:32.797 –> 00:03:37.697
MATT: So that’s what keeps me busy when I get off of my laptop.
00:03:37.697 –> 00:03:38.157
JEREMY: Nice.
00:03:38.157 –> 00:03:39.657
JEREMY: How many kids do you have?
00:03:39.657 –> 00:03:41.297
MATT: I have three boys.
00:03:41.297 –> 00:03:42.077
JEREMY: Wow.
00:03:42.077 –> 00:03:45.757
JEREMY: I’ve got two boys, so I know the all boys, all boys were old.
00:03:45.757 –> 00:03:48.437
JEREMY: Are they, how old are they?
00:03:48.437 –> 00:03:51.777
MATT: My boys are 10, 12, and 7.
00:03:51.777 –> 00:03:52.217
JEREMY: Okay.
00:03:53.037 –> 00:03:55.337
JEREMY: Are they in all the sports and all that fun stuff?
00:03:55.337 –> 00:03:56.837
JEREMY: Are you kind of driving around?
00:03:56.837 –> 00:03:58.577
MATT: They practice all the time?
00:03:58.577 –> 00:04:06.217
MATT: It is a caravan of carpools and sporting events, baseball, karate.
00:04:06.217 –> 00:04:10.357
MATT: They love to ski and go to the beach, and I keep them pretty active.
00:04:10.357 –> 00:04:13.757
MATT: So I’m hoping long-term they keep me young, right?
00:04:13.757 –> 00:04:18.317
MATT: If I teach them how to move around, they’ll pull me in as I get older.
00:04:18.317 –> 00:04:19.117
JEREMY: Awesome.
00:04:19.117 –> 00:04:19.657
JEREMY: That’s great.
00:04:22.137 –> 00:04:40.997
JEREMY: Well, let’s just talk a little bit about your career first, and then we’ll get into the idea of executive operations and how we as assistants work with CEOs and executives like yourself to be productive and really strategic in the executive operation world.
00:04:40.997 –> 00:04:48.037
JEREMY: But tell us a little bit about your career and your journey and why or how you ended up starting this company.
00:04:48.037 –> 00:04:50.437
MATT: Yeah, sure thing, Jeremy.
00:04:50.437 –> 00:04:55.357
MATT: You know, first, I’ll say long-time fan of your podcast, so thanks for having me on today.
00:04:55.357 –> 00:05:02.277
MATT: I love The Leader Assistant community and everything it’s done for the space and really anchored a lot of the dialogue.
00:05:02.277 –> 00:05:05.017
MATT: I mean, you’re so active, your book is awesome.
00:05:05.017 –> 00:05:05.997
MATT: I’m so excited to be here.
00:05:06.157 –> 00:05:12.857
MATT: I’ll tell you, my career has been a jagged journey, you might call it, right?
00:05:12.857 –> 00:05:14.697
MATT: There’s this term, a jagged resume.
00:05:14.917 –> 00:05:16.857
MATT: When you look at it, I’ve done a lot of different things.
00:05:16.857 –> 00:05:19.957
MATT: I’ve been working since I was 13, 14 years old.
00:05:19.957 –> 00:05:36.777
MATT: I’ve worked for 50, 60 different companies in my life and really started at the bottom to the middle, got went through school, got educated and went out into the workforce and started working in the tech sector.
00:05:36.777 –> 00:06:01.697
MATT: After kind of my first career, which was in sustainability and greenhouse gas emissions, where I had a master’s in that, worked at the United Nations internationally, spent time living abroad in Africa and India and Europe for several years, eventually came back to the States, lived on the East Coast, worked in Manhattan and eventually came back to California, where I grew up and lived in the Bay Area for years and now live in Los Angeles.
00:06:01.697 –> 00:06:15.337
MATT: Through that journey in tech, I’ve worked for a dozen and another half a dozen as an advisor and involved in the startup community and primarily startup companies, but have also worked for several public companies at scale.
00:06:15.337 –> 00:06:25.477
MATT: On the executive team, I’ve worked as a product manager, a sales engineer, a sales manager, a designer, and an operations specialist.
00:06:25.777 –> 00:06:31.337
MATT: And throughout that journey, I’ve had executive assistants assigned to me that I’ve worked with.
00:06:31.337 –> 00:06:33.377
MATT: I’ve had really stellar ones.
00:06:33.377 –> 00:06:35.677
MATT: I’ve had mediocre ones.
00:06:35.677 –> 00:06:43.877
MATT: I’ve been involved in pool EA resources, where we could draw from EA’s internationally, especially during Europe travel.
00:06:43.877 –> 00:07:03.217
MATT: And I’ve also been able to leverage when I reported in public company to the C-suite, to the CRO, the CRO’s EA against the management leadership team that would help us organize off-sites and key customer events and help keep the overall team sorted on behalf of the CRO.
00:07:03.217 –> 00:07:11.297
MATT: So I’ve touched the EA function as a business operations leader from several angles and gathered a lot of experience there.
00:07:11.297 –> 00:07:22.777
MATT: And one of the things that I noticed is that a lot of things, a lot of people kind of introduce a style, but if you distill it down, everyone is really using the same tools.
00:07:22.777 –> 00:07:36.457
MATT: Now, it depends on the company, but generally everyone’s got calendars going, emails going, a messaging system, whether that’s Slack or Teams primarily, and a variety of different travel apps and tasks apps.
00:07:36.457 –> 00:07:40.417
MATT: And I realized that there really wasn’t a standard.
00:07:40.417 –> 00:07:48.017
MATT: And so what that did within the organization is it created a really, in some cases, a really inefficient interaction model.
00:07:48.697 –> 00:07:59.937
MATT: Because different execs would switch EAs, there would be layoffs, some EAs would be kept, some executives would be cut from the company, needing to remap, reassign.
00:07:59.937 –> 00:08:12.537
MATT: And that process, I think, is overly cumbersome because not only does the EA not always know what the executive wants, but the executive doesn’t know what the EA’s talent profile and their capability sets are.
00:08:12.537 –> 00:08:16.777
MATT: And so that ends up with this effect of lowering the bar for everybody.
00:08:17.477 –> 00:08:23.597
MATT: Because you sort of start small and incrementally work your way up into more sophisticated and strategic projects.
00:08:23.597 –> 00:08:36.477
MATT: And so as I looked at that problem over many years, and also as a power user with, you know, 100 Chrome windows open and, you know, the hardest point of my career was middle management.
00:08:36.477 –> 00:08:45.717
MATT: When I didn’t have an EA, and you’re booking all your own travel, organizing all your own off-sites, I had teams in the US and Europe simultaneously, I’m doing customer meetings.
00:08:46.397 –> 00:08:55.677
MATT: I got an inside view in the re-booking flights, booking hotels week after week, getting room blocks, you know, organize, setting up all hands calls.
00:08:55.677 –> 00:09:07.557
MATT: So I had felt that pain myself in organizing my teams and my meetings, was able to offload that with EAs and realize like, really Jeremy, there has to be a better way, right?
00:09:07.557 –> 00:09:41.877
MATT: One of those kind of cliche things, which is there has to be a way to create a better foundation for the function, so that the EA community and EA practitioners, and we like to call it executive operations, kind of as a holistic function of EAs, admins, chiefs of staff, kind of that cloud of people that help to enable and create value in the C-suite primarily, we thought there has to be a way to help to standardize that function within the enterprise.
00:09:41.877 –> 00:09:59.797
MATT: And so, through our user research, where we’ve worked with over 500 EAs through demos and testing, and now that we’re live in the market with Execify, people can sign up with Google and Microsoft, we’re getting tons of user feedback in terms of what will help to establish and accelerate basic workflows.
00:09:59.797 –> 00:10:13.177
MATT: And those are workflows across scheduling, calendaring, information querying, communicating that information, creating AI workflows that can be reused and repurposed to take some of the minutiae off of people’s plates.
00:10:13.177 –> 00:10:23.997
MATT: And that’s really the research and development we’ve been doing, is how do we help to semi-automate, because we are strong proponents that AI is not taking EA jobs.
00:10:25.557 –> 00:10:29.997
MATT: You see a lot of clickbait articles and hype about, oh no, watch out.
00:10:30.177 –> 00:10:31.897
MATT: And we see feedback from our users.
00:10:31.897 –> 00:10:39.837
MATT: In fact, when I do outreach and prospecting, Jeremy, every couple weeks, I’ll get a note back like, no thanks, looks like you’re trying to take my job.
00:10:39.837 –> 00:10:44.577
MATT: And we’re always like, no, I do not believe AI can replace a human being.
00:10:44.577 –> 00:10:55.557
MATT: However, from an executive’s perspective, from a technologist’s perspective, EA’s will be expected to do more, because everyone knows you can write an agenda now in three minutes.
00:10:55.557 –> 00:11:02.537
MATT: Everybody knows you can come up with a great graphic for the offsite and put together a slide deck in 25 minutes.
00:11:02.537 –> 00:11:19.037
MATT: Now, often that’s draft material, it’s just a starting place, but the bar and the velocity of business is going up, and so what we’re trying to do is help EA’s leverage AI so they can cut off five minutes here, 20 minutes on scheduling a group of five people to meet next week there.
00:11:19.577 –> 00:11:46.397
MATT: And through that, allow people through automation and semi-automation to get back into the strategic work and out of these hundreds and hundreds of clicks that are required across multiple tabs and multiple apps by consolidating those workflows and the application footprint into one tab on your browser and allowing you to work more efficiently, keep more organized and automate the parts of your work that, honestly, most people don’t enjoy, right?
00:11:46.537 –> 00:11:50.337
MATT: The number one pain point that we found is group scheduling.
00:11:50.337 –> 00:12:02.257
MATT: And so we’ve spent a lot of time attacking that problem and providing a tool that can help people set up a group meeting from a single pain or a single tab within their browser.
00:12:06.637 –> 00:12:15.637
JEREMY: The ping pong back and forth game of manually scheduling meetings is unnecessary and inefficient in today’s automated world.
00:12:15.637 –> 00:12:21.857
JEREMY: It’s time to embrace calendar automation for increased productivity and capacity.
00:12:21.857 –> 00:12:27.117
JEREMY: You Can Book Me by Capacity is my favorite automated booking solution.
00:12:27.117 –> 00:12:30.537
JEREMY: It’s a game changer for me and my executive.
00:12:30.537 –> 00:12:40.017
JEREMY: You can manage scheduling for your entire executive team, send automated reminders, add buffer time between appointments, and much more.
00:12:40.017 –> 00:12:48.937
JEREMY: You Can Book Me integrates with your existing Microsoft and Google calendars, so you can add automation without disrupting your current workflow.
00:12:48.937 –> 00:12:58.217
JEREMY: Go to leaderassistant.com/calendar to learn more and sign up for a free trial of this powerful scheduling automation tool.
00:12:58.217 –> 00:12:59.597
JEREMY: That’s leaderassistant.com/calendar.
00:13:06.317 –> 00:13:06.577
JEREMY: All right.
00:13:06.577 –> 00:13:16.277
JEREMY: So, obviously, with all the research you did and you kind of touched on this, like there’s got to be a better way.
00:13:18.697 –> 00:13:25.577
JEREMY: Was there another push or was there like, hey, I’ve got to scratch this entrepreneurial itch?
00:13:26.577 –> 00:13:29.837
JEREMY: What was the push that really pushed you to?
00:13:29.837 –> 00:13:31.237
JEREMY: Dude, let’s actually do this.
00:13:31.237 –> 00:13:38.497
JEREMY: Like in your Yogi Berra quote, a fork in the road, like, well, yeah, there’s got to be a better way, but do I really need to be the one to do this?
00:13:38.497 –> 00:13:41.617
JEREMY: Do I really need to be the one to tackle this and take that risk?
00:13:41.617 –> 00:13:47.837
JEREMY: What was your, what pushed you through to actually start the company and go for it?
00:13:47.837 –> 00:13:48.177
MATT: Yeah.
00:13:48.177 –> 00:13:50.637
MATT: Well, I mean, there’s so many ways to answer that.
00:13:50.637 –> 00:13:55.337
MATT: These are deep, deep rationales for who we are.
00:13:55.697 –> 00:13:58.477
MATT: And my core creation is what drives me.
00:13:59.017 –> 00:14:01.677
MATT: I love to create things, and I love people.
00:14:01.677 –> 00:14:16.657
MATT: So growing this business gives me an incredible way to connect with a very diverse, interesting audience connected to very interesting companies that are trying to accelerate and make these companies more productive at the end of the day.
00:14:16.657 –> 00:14:34.977
MATT: So from an intellectual and business perspective, very motivating, very grounding, we get to create screens and cool graphics and all these things that are, allow you to kind of have like an artistic outlet, even though you think you’re a technologist, you are doing a lot of art, a lot of design, what that experience is going to look for.
00:14:34.977 –> 00:14:42.017
MATT: So it serves as an outlet, but I’ll tell you the kind of origin story, which was that I was laid off.
00:14:42.017 –> 00:14:56.377
MATT: So, you know, I had worked for a Series A company at a team of 19 globally, and we went out and we were trying to get this product to market and sell it, and it just wasn’t catching on time compared to how big the staff was and everything.
00:14:56.377 –> 00:15:00.317
MATT: So I, with, you know, half the team, was let go.
00:15:00.317 –> 00:15:02.937
MATT: And, you know, it wasn’t the first time in my career.
00:15:02.937 –> 00:15:04.037
MATT: Startups are tough.
00:15:04.197 –> 00:15:06.217
MATT: They come and they go, and you work really hard.
00:15:06.377 –> 00:15:10.317
MATT: And sometimes I’ve been lucky enough that I’ve been with companies that have made it.
00:15:10.317 –> 00:15:11.717
MATT: Now, this wasn’t the case.
00:15:11.717 –> 00:15:18.297
MATT: And so here I was out in the job market, and I picked up some advisory work and was working in some cloud technology systems.
00:15:19.137 –> 00:15:27.957
MATT: And I was doing that work and trying to buy myself a little bit of time, Jeremy, like with the deep questions, like, what do I want to do with my life?
00:15:27.957 –> 00:15:28.617
MATT: Right?
00:15:29.217 –> 00:15:30.537
MATT: What is important to me?
00:15:30.537 –> 00:15:31.717
MATT: I want to start a company.
00:15:31.717 –> 00:15:32.637
MATT: What is it?
00:15:32.637 –> 00:15:42.957
MATT: And then one day, I was in my kitchen, eating cheese and crackers over the sink, stress eating.
00:15:43.617 –> 00:15:51.557
MATT: And I had an interview call and I was on some email threads and I watched this thread develop.
00:15:51.557 –> 00:16:00.217
MATT: And it was like seven people and 19 emails later, we still didn’t have a time to meet with three people.
00:16:00.217 –> 00:16:03.857
MATT: And I saw the EA coming in and out and I looked at that.
00:16:03.857 –> 00:16:11.077
MATT: And in that moment, I said out loud, why the F hasn’t anyone built a platform for EAs?
00:16:11.177 –> 00:16:12.437
MATT: It just seemed absurd.
00:16:12.437 –> 00:16:32.997
MATT: And I realized in that moment the opportunity that was out there, the opportunity to build a SaaS category within the business that didn’t exist yet, which we didn’t have a name for it yet, which has since become what we like to call an executive operations platform.
00:16:32.997 –> 00:16:33.557
MATT: Right?
00:16:33.557 –> 00:16:41.637
MATT: We do a lot of AI, and I’m sure we’ll talk about that a little bit later, and how that works, and kind of what the fundamentals are on the technology stack.
00:16:41.637 –> 00:17:04.557
MATT: But what I realized was there wasn’t that place where they could log in, that EAs had been inheriting tools from their bosses and from IT, and they were sort of expected to colluge them together and lay down an operations platform on how you run the logistics and operation for the executive team or for their manager.
00:17:05.537 –> 00:17:07.417
MATT: And some organizations are more mature, right?
00:17:07.417 –> 00:17:08.717
MATT: There’s different maturity curves.
00:17:08.717 –> 00:17:11.517
MATT: Some have a lot of systems, some have absolutely zero.
00:17:11.517 –> 00:17:14.637
MATT: I would say most kind of wing it, from what I’ve seen.
00:17:14.637 –> 00:17:27.977
MATT: Even the big companies, senior EAs come in, they’re very talented, they pull up Outlook, they get the permissions, they start tasking the notes and email flows, they get in rhythm with their boss, and that begins the program.
00:17:27.977 –> 00:17:29.357
MATT: But what happens when they leave?
00:17:29.357 –> 00:17:31.217
MATT: What happens when a new exec comes on?
00:17:32.117 –> 00:17:38.557
MATT: Why is scheduling done in a slightly different style with this person versus that person when they’re out sick?
00:17:38.557 –> 00:17:54.817
MATT: From an executive’s perspective, it creates a lot of inconsistency, and from a business perspective, you lack the continuity and the repeatability, especially when you talk about onboarding, offboarding, ramp times, expectations, SLAs.
00:17:54.817 –> 00:17:58.857
MATT: You know, is an EA responsible for doing contact hygiene?
00:17:58.857 –> 00:18:02.717
MATT: Are they responsible for scheduling, calendar cleanup, email triage?
00:18:02.717 –> 00:18:19.997
MATT: And so we’ve started to really modularize that stuff, so you can have a mixed pattern across teams of multiple EAs covering an exec and vice versa, so that different people could cover different tasks, and then you get all of the analytics and all the automation in a single place across all your primary tool set.
00:18:19.997 –> 00:18:28.697
MATT: And so that’s what I really realized in that moment, was here you have a community of people that have inherited tools.
00:18:28.697 –> 00:18:32.997
MATT: Most of the people in the organization have no idea what an EA does.
00:18:32.997 –> 00:18:42.017
MATT: And so they get downleveled socially and through banding within seniority in the company.
00:18:42.017 –> 00:18:53.157
MATT: And it’s tragic, because I’ve worked with incredibly talented EAs working for very senior people and even really talented ones working for junior people, right, that are rising stars in their career.
00:18:53.157 –> 00:18:59.637
MATT: And they don’t necessarily have a great way of explaining the service that they provide to the company.
00:18:59.637 –> 00:19:06.377
MATT: You get to a performance report and it’s like, I’ve been so busy, right?
00:19:06.377 –> 00:19:12.517
MATT: What we allow you to do is say, I scheduled 39 meetings last month, I touched 164 people.
00:19:13.537 –> 00:19:17.297
MATT: Here is the status of these operational workflows.
00:19:17.297 –> 00:19:33.877
MATT: I’ve set up these recurring AI jobs that automatically pull information for us so that I can focus on the human touch elements, the things that are the highest value work to make the executives more productive and to make the company overall more efficient.
00:19:33.877 –> 00:19:45.037
MATT: And people are looking at the job function because I’ve worked in these companies and they think, you know, it’s so cliche, but I’ll say it, Jeremy, like, oh, could you make sure there’s coffee in our meeting?
00:19:46.137 –> 00:19:50.097
MATT: And then I would like watch that happen in corporate.
00:19:50.097 –> 00:19:57.297
MATT: And I think I’d like see somebody do that, treat somebody that way and think, you have no idea who you’re talking to.
00:19:57.297 –> 00:20:00.237
MATT: That EA knows that there’s a layoff next week.
00:20:00.237 –> 00:20:03.197
MATT: That EA knows that their boss doesn’t like you.
00:20:03.197 –> 00:20:07.437
MATT: Like they’re so interwoven into the fabric of the leadership.
00:20:07.957 –> 00:20:11.337
MATT: And I thought, oh, you have all of these leaders.
00:20:11.337 –> 00:20:19.977
MATT: They don’t have a great way to platform their function within the business because Outlook’s not building for, Microsoft’s not building for EAs.
00:20:19.977 –> 00:20:24.037
MATT: They’ll give a head nod, but they won’t go full-end like we have.
00:20:24.037 –> 00:20:27.597
MATT: Google is the same because they have to build generalized products.
00:20:27.597 –> 00:20:30.117
MATT: Same with Calendly, same with all of these applications.
00:20:30.117 –> 00:20:34.577
MATT: They’re not EA-specific tool sets or executive operations-specific tool sets.
00:20:35.157 –> 00:20:42.377
MATT: And I realized, the EAs are so socially connected, they know each other often very well within these organizations.
00:20:42.377 –> 00:20:58.557
MATT: And if we can cater to that community and be really, really purposeful in building tools for them, that we could actually get a product to market, build momentum, and save people millions and millions of clicks.
00:20:58.957 –> 00:21:05.497
MATT: And so that all kind of came together over the kitchen sink while I was overeating.
00:21:07.657 –> 00:21:11.577
MATT: And ever since that day, I called my co-founder about three days later.
00:21:11.577 –> 00:21:15.617
MATT: I went and started trial pitching the idea to some friends in the startup community.
00:21:15.617 –> 00:21:23.097
MATT: And unlike other ideas historically, Jeremy, where people have a hundred questions like, huh, what exactly would that do?
00:21:23.097 –> 00:21:26.897
MATT: And they don’t really get your startup idea, because I’ve had hundreds in my career.
00:21:27.537 –> 00:21:30.597
MATT: With this one, people will start to say, oh yeah, yeah, that makes a lot of sense.
00:21:30.597 –> 00:21:31.817
MATT: Yeah, you could probably really use that.
00:21:31.817 –> 00:21:33.197
MATT: I started getting the head nods.
00:21:33.197 –> 00:21:35.597
MATT: And then I reached out to some EAs I knew.
00:21:35.597 –> 00:21:38.817
MATT: And they said, yeah, some of those ideas would be extremely helpful.
00:21:38.817 –> 00:21:40.857
MATT: And this was early in the research, right?
00:21:40.857 –> 00:21:45.817
MATT: And the way I like to build a company is like, don’t assume we know the problem, don’t assume we know the answer.
00:21:45.817 –> 00:21:54.337
MATT: Talk to the users, understand the job function, understand what they’re really dealing with, and then build around those points of friction, right?
00:21:54.337 –> 00:21:58.377
MATT: And say, okay, well, we could take 19 clicks and make it four, is that helpful?
00:21:58.377 –> 00:22:00.577
MATT: And get that validation and then build in.
00:22:00.577 –> 00:22:03.617
MATT: And so through that process, we started.
00:22:03.617 –> 00:22:10.837
MATT: I called my co-founder a few days later and said, Will, Will Overton, and we had worked together at a couple companies before.
00:22:10.837 –> 00:22:11.797
MATT: He’s our CTO.
00:22:11.797 –> 00:22:14.357
MATT: And I said, Will, I think I’ve got it.
00:22:14.357 –> 00:22:15.997
MATT: And he said, you know, it’s good timing.
00:22:15.997 –> 00:22:18.397
MATT: I’m thinking about doing something else, too.
00:22:18.937 –> 00:22:20.397
MATT: And we came together.
00:22:20.417 –> 00:22:21.237
MATT: This is over.
00:22:21.237 –> 00:22:30.777
MATT: This is a year and a half we spent during research and development before we brought the product out beyond our test groups and pilots and things into the public domain.
00:22:30.777 –> 00:22:35.437
MATT: And ever since that day, this would have been in 2023 in the fall.
00:22:35.437 –> 00:22:40.037
MATT: We have been purely focused on building Execify and working closely with the community.
00:22:40.037 –> 00:22:45.557
MATT: So that’s a long version, but that’s where we founded and decided to build the company from.
00:22:45.557 –> 00:22:46.097
JEREMY: That’s awesome.
00:22:46.097 –> 00:22:46.797
JEREMY: Thanks for sharing.
00:22:46.857 –> 00:22:56.557
JEREMY: And I was hire number one at Capacity, and we’re now at like 200 employees or something.
00:22:56.557 –> 00:23:01.857
JEREMY: I love the startup stories, and startup life is not for everyone.
00:23:01.857 –> 00:23:07.777
JEREMY: And it’s certainly difficult and challenging, but yeah, fun to hear the origin story.
00:23:07.777 –> 00:23:10.257
JEREMY: So thanks for doing that.
00:23:10.257 –> 00:23:17.797
JEREMY: What would you say now that you’ve kind of launched and gotten some users going and gotten some feedback?
00:23:17.797 –> 00:23:29.637
JEREMY: What would you say is the number one use case that is maybe by volume even, that’s being used or by positive feedback is being used?
00:23:29.637 –> 00:23:40.877
JEREMY: Like if somebody’s listening right now and they’re like, okay, I get it, it sounds like a cool idea, but what’s the one problem or pain point that you’re solving over and over again?
00:23:41.717 –> 00:23:45.337
MATT: Yeah, so I’ll talk about two things.
00:23:45.337 –> 00:23:52.077
MATT: The number one pain point that people are aware of, that they talk about all the time, is scheduling group meetings, right?
00:23:52.077 –> 00:23:56.657
MATT: Calendly, Google, Outlook have all sort of done the same thing.
00:23:56.657 –> 00:24:04.917
MATT: They said, okay, here’s a partial or a full view of a calendar, pick a time, schedule a one-on-one meeting.
00:24:04.917 –> 00:24:08.837
MATT: What about when you have three people involved, four people involved, five people involved?
00:24:08.937 –> 00:24:11.437
MATT: None of these platforms have taken on that problem.
00:24:11.437 –> 00:24:19.857
MATT: And I think about four months into trying to solve that and build it, Will and I were sitting on Zoom calls saying, we understand why no one has done this.
00:24:19.877 –> 00:24:34.857
MATT: This is really hard to figure out a conceptual workflow on how you resolve to find a group meeting time for a group of people, whether internal, external, hybrid, Zooms, how do you work across the tool if you’re a manager?
00:24:34.857 –> 00:24:37.077
MATT: And so we’ve spent a lot of time developing that tool.
00:24:37.677 –> 00:24:46.157
MATT: That tool is saving people anywhere from like two minutes to two hours every time they use it to schedule a meeting, depending on the complexity.
00:24:46.157 –> 00:24:50.117
MATT: It also puts all of the information and commenting against times all in one place.
00:24:50.117 –> 00:24:57.637
MATT: So it eliminates the need to use Slack and Teams for the in-between internal, and it eliminates all of the email threads to get time.
00:24:57.637 –> 00:25:10.037
MATT: So you can propose multiple times, have people kind of coordinate around those, a little bit of either direct organization or group, like self-selection around times, because there’s a social hierarchy often involved.
00:25:10.037 –> 00:25:12.597
MATT: It’s kind of the unsaid part of scheduling.
00:25:12.597 –> 00:25:20.757
MATT: So we’ve developed stages where you can say, okay, get these availabilities and then offer those times to the next group of people, and you have a lot of different options there.
00:25:20.757 –> 00:25:32.917
MATT: So it’s really a power tool for EA is where you can stay within that management platform for a scheduling operation and get all the different comments, be able to re-trigger messages, remind people, loop back.
00:25:33.017 –> 00:25:37.597
MATT: And so that’s the tool that is really saving people time immediately out of the gate.
00:25:37.597 –> 00:25:43.717
MATT: But I think the long-term opportunity is around what we’re doing with AI Assist and AI Actions on the platform.
00:25:45.037 –> 00:26:01.837
MATT: And I won’t explain the technology how it works right now, except I’ll just say we’ve got a dozen agents running under the hood, all connected to e-mail calendar, so that you can ask specialized things that are relevant to executive operations.
00:26:01.837 –> 00:26:40.477
MATT: But long-term, effectively, what you can do is you can, with voice or typing, create an AI prompt, an AI prompt like, hey, pull up Jeremy’s schedule for tomorrow with anyone external, and put it in a table, and make the first column the title, and the next column the start time, and you can define that prompt, and then I can run it, and if I was your EA, Jeremy, would go through your calendar, and it would pull it up, and it would collate it into that table, and it would present it, and then I can say with prompt, okay, now slack that to Jeremy, send it on Teams, email it to him, and then I can go one level beyond that and say, actually, I’m going to schedule that.
00:26:40.477 –> 00:26:49.157
MATT: Hey, Jeremy, every morning at 7 AM, you’re going to get a really clean read of your meetings for the day, and it’s going to have a column with links to the notes or something.
00:26:49.237 –> 00:27:07.677
MATT: Whatever my or our custom business operation is that make you more efficient, I can design that, tune it, get it working for you, and that’s going to then free me up to go work on something else that’s more strategic and more beneficial to build velocity in the business.
00:27:07.817 –> 00:27:13.397
MATT: Our AI actions tool, I think, has the highest long-term potential.
00:27:13.397 –> 00:27:27.837
MATT: Not in terms of automating a job, you still need to design these queries, you still need to understand how your business runs, like this, we’re not going to figure out who every single individual person and every organization wants to run and then be able to automate that.
00:27:27.837 –> 00:27:33.337
MATT: Technology is just not going to be there, even if other virtual assistant technologies and things are promising that.
00:27:33.337 –> 00:27:42.737
MATT: It’s just a long, long way off, if ever, because they would have to know your boss likes to sit in the aisle, they have an allergy, they don’t like to meet with that person.
00:27:42.857 –> 00:27:47.797
MATT: And that amount of training and knowledge for the foundational model stuff is just not anything soon.
00:27:47.797 –> 00:27:53.837
MATT: So we take a stance where we say, we’ll put you in control of designing and orchestrating these AI jobs.
00:27:53.837 –> 00:27:55.857
MATT: You can run them on demand when you click.
00:27:55.857 –> 00:27:59.497
MATT: Hey, generate this piece of information and analysis that I need.
00:27:59.497 –> 00:28:01.057
MATT: You can run them on a schedule.
00:28:01.057 –> 00:28:02.577
MATT: Hey, run this every Thursday.
00:28:02.577 –> 00:28:04.937
MATT: Every Thursday, email from my boss.
00:28:04.937 –> 00:28:07.317
MATT: Hey, sales team, don’t forget to update your pipeline.
00:28:07.317 –> 00:28:08.637
MATT: Great little use case.
00:28:08.637 –> 00:28:11.097
MATT: That email will go out with an AI kind of script.
00:28:11.097 –> 00:28:26.277
MATT: It will write it a little bit differently, look very natural, allows you to put natural operations into place, actually coming out of your boss’s email account or out of your email account, because on our platform, you can work across as many accounts as you want simultaneously from one tab.
00:28:26.277 –> 00:28:52.097
MATT: And so I think that EAs will really benefit long term in being able to end chiefs of staff and executive operations directors and leaders by saying, okay, we actually have dozens of these jobs running that keep everything moving more quickly, so that when things come in or something’s on fire, our head is a little bit clearer to go deal with those things and to think about them in a holistic way.
00:28:52.097 –> 00:28:59.697
MATT: And so that’s really the two areas where I think we’re going to provide a lot of time savings as well as incremental value to the enterprise.
00:28:59.697 –> 00:28:59.997
JEREMY: Nice.
00:28:59.997 –> 00:29:00.657
JEREMY: Yeah, I love that.
00:29:00.657 –> 00:29:06.057
JEREMY: And it’s, you know, a lot of times people are like, oh, you know, what AI tool should I use?
00:29:06.057 –> 00:29:10.617
JEREMY: And assistance, especially, you know, it’s like every day, I feel like there’s a new post on a forum.
00:29:10.837 –> 00:29:13.637
JEREMY: It’s like, hey, which AI tools do you use for your job?
00:29:13.637 –> 00:29:30.617
JEREMY: And I think that oftentimes EAs are, you know, they’re well intended, but they go at it the wrong way in the sense of they try to go explore all of these tools and they don’t have the pain point or the problem they’re trying to solve.
00:29:30.617 –> 00:29:31.237
JEREMY: Yes.
00:29:31.237 –> 00:29:49.857
JEREMY: And so it’s like one of the way, I think Pat Flynn is actually has a book on this, but I can’t remember the title, but basically his idea of learning things as you need them.
00:29:49.857 –> 00:30:10.577
JEREMY: In other words, instead of going out and trying to just read all these books, take all these certification courses, learn all these AI tools, go to all the Harvard and the Coursera and the LinkedIn learning AI stuff, and just absorbing all this information.
00:30:11.637 –> 00:30:13.377
JEREMY: Actually, it would be like this.
00:30:13.377 –> 00:30:21.277
JEREMY: A good example would be like if you have a car and you want to be able to fix your car, right?
00:30:21.277 –> 00:30:26.637
JEREMY: You’re not going to go read the manual and learn every little thing about the car.
00:30:26.637 –> 00:30:28.957
JEREMY: You’re going to try to figure out what is wrong with it.
00:30:28.957 –> 00:30:30.017
JEREMY: Well, it won’t start.
00:30:30.017 –> 00:30:33.857
JEREMY: Okay, well, now I’m going to go zoom in on, okay, this car won’t start.
00:30:33.857 –> 00:30:34.977
JEREMY: How do I get it to start?
00:30:35.557 –> 00:30:36.977
JEREMY: And I’m going to go look on YouTube.
00:30:36.977 –> 00:30:40.897
JEREMY: I’m going to go watch a video of this guy has the same truck as me.
00:30:40.897 –> 00:30:43.957
JEREMY: And they, it didn’t start.
00:30:43.957 –> 00:30:45.877
JEREMY: And this is what they did to figure it out.
00:30:45.877 –> 00:30:54.077
JEREMY: I’m not going to go read the manual about the fuel injector system or, you know, how to replace the tire and all this.
00:30:54.077 –> 00:31:00.297
JEREMY: Like you just need to know and you need to learn what you need to learn to solve the problem you’re trying to solve.
00:31:00.297 –> 00:31:03.897
JEREMY: So I think it’s this idea of like, what’s the pain point?
00:31:03.897 –> 00:31:06.017
JEREMY: And like you mentioned, group scheduling.
00:31:06.017 –> 00:31:16.237
JEREMY: If that’s a pain point for people, you know, day in and day out that they’re trying to solve, then yeah, go look at it, look at it, and identify, go find a solution to this problem.
00:31:16.237 –> 00:31:33.657
JEREMY: And that’s how I think the leader assistants of the world will really embrace automation in a way that helps them scale their work, helps them support more people if their company is requiring it, helps them have more time for strategic work.
00:31:33.657 –> 00:31:45.077
JEREMY: And so I love how you put that where it’s like, listen, this group scheduling and the AI agents are going to save the most time and free you up the most.
00:31:45.077 –> 00:32:00.277
JEREMY: And if those are, again, pain points and use cases that assistants listening have, then they should explore it versus this kind of general vague, oh, I’m going to go learn all this AI and hope to find something useful.
00:32:00.277 –> 00:32:01.077
MATT: Yeah.
00:32:01.077 –> 00:32:01.537
MATT: Yeah.
00:32:01.777 –> 00:32:09.377
MATT: And we hope we, I would hope that it would resonate because we’ve worked with over 500 and we’re getting more people on the platform giving feedback now.
00:32:09.377 –> 00:32:16.837
MATT: So hopefully we get a bit of a help from the community to come in and tell us, you know, where should this platform head?
00:32:16.837 –> 00:32:22.717
MATT: Because that’s a big part of our strategy is really being user obsessed, like they say in the tech culture, right?
00:32:22.797 –> 00:32:30.997
MATT: It’s like, we want to know, I ask questions that are very boring on some of these calls to really understand, what’s the friction point?
00:32:30.997 –> 00:32:31.817
MATT: How do we unlock that?
00:32:31.817 –> 00:32:37.037
MATT: And then we go back and try and get really creative and say, oh, well, that could be solved in a way that’s never really been done.
00:32:37.617 –> 00:32:38.957
MATT: Let’s get building.
00:32:38.957 –> 00:32:44.817
MATT: I think you bring up a really good point on the time savings, the operational repeatability stuff.
00:32:45.257 –> 00:32:46.937
MATT: The car analogy is great.
00:32:47.497 –> 00:32:52.637
MATT: I save 500 bucks every year changing my own fuel filter kind of thing.
00:32:52.677 –> 00:32:57.757
MATT: Then I YouTube video and run down to auto parts because the dealership just charges a fortune.
00:32:59.657 –> 00:33:01.677
MATT: So I think that analogy is great.
00:33:01.677 –> 00:33:13.817
MATT: The other thing, Jeremy, and we’ve talked about this before, that a lot of people will know in two years from now, but are just starting to understand is the different types of AI that are available.
00:33:14.077 –> 00:33:19.397
MATT: And most of what we’ve all seen so far is, I mean, AI is like 50 different things.
00:33:19.397 –> 00:33:21.577
MATT: It’s been around for years and years.
00:33:21.577 –> 00:33:26.037
MATT: But it’s generative AI is the new thing, the prompting, the ChatGPT.
00:33:26.037 –> 00:33:29.177
MATT: That tech has really blown a lot of us away.
00:33:29.177 –> 00:33:34.217
MATT: Now you see, they’re going towards artificial general intelligence.
00:33:34.217 –> 00:33:42.877
MATT: Big hot space right now is like video creation from prompt, and you’ve got different approaches from Adobe and Sora on the GPT side.
00:33:43.417 –> 00:33:52.457
MATT: And it creates a really interesting scenario because if you think about like, what do people need and where are these companies heading?
00:33:52.457 –> 00:34:05.657
MATT: If you look at what GPT, just taking like an example from AI is building on video, it’s very important for them in their latest releases with Sora to have like object continuity and object tracking.
00:34:05.657 –> 00:34:10.877
MATT: The pixel framerate can be, you know, good quality but doesn’t need to be perfect.
00:34:11.377 –> 00:34:24.317
MATT: As long as the video continues, it helps them with their research and development towards generalized things whereas Adobe, their video tool needs to be high fidelity pixel perfect because it’s a designer tool.
00:34:24.317 –> 00:34:26.597
MATT: So their roadmaps are varying quite a bit.
00:34:26.697 –> 00:34:33.137
MATT: So you might have a problem and see these different tools, but you need to understand that they’re heading in very different directions.
00:34:33.137 –> 00:34:45.757
MATT: What we’ve done, and I’ll say this briefly, that’s very different than ChatGPT and Claude and all the AI tools, and we don’t touch the design stuff like Canva and all that.
00:34:45.757 –> 00:34:52.657
MATT: It’s very different is, yes, we can generate an email template and a meeting agenda for you from our prompt engine, no problem.
00:34:52.657 –> 00:34:56.477
MATT: That’s all basically off the shelf available in the market today.
00:34:58.017 –> 00:35:06.037
MATT: You can even now on our platform, pulling context from email and calendars and your contacts and all that to better inform it.
00:35:06.037 –> 00:35:10.877
MATT: And you can generate information, but that’s not what’s important about Execify.
00:35:10.877 –> 00:35:11.877
MATT: That helps.
00:35:11.877 –> 00:35:18.377
MATT: But the important things is from prompt and voice, you can control your whole toolset.
00:35:18.377 –> 00:35:21.277
MATT: So with Execify, it’s not draft me an email.
00:35:21.277 –> 00:35:21.597
MATT: Great.
00:35:21.597 –> 00:35:21.997
MATT: Thank you.
00:35:21.997 –> 00:35:23.117
MATT: Let me copy and paste that.
00:35:23.117 –> 00:35:29.017
MATT: It’s check Jeremy and Matt’s schedule and Felicia’s schedule.
00:35:29.017 –> 00:35:33.437
MATT: Tell me when they’re all available next week for 30 minutes on Wednesday or Thursday.
00:35:33.437 –> 00:35:34.997
MATT: So you do cross checks.
00:35:34.997 –> 00:35:35.417
MATT: Okay.
00:35:35.417 –> 00:35:37.137
MATT: Now, okay, great.
00:35:37.137 –> 00:35:38.097
MATT: There’s a time.
00:35:38.097 –> 00:35:41.517
MATT: Slack them all those times and ask them which one works.
00:35:41.517 –> 00:35:43.417
MATT: And that’s not using our scheduler tool.
00:35:43.417 –> 00:35:46.577
MATT: It’s just another example related to scheduling.
00:35:46.577 –> 00:35:51.857
MATT: And also send me an email and add a label to it and put it in my to do folder.
00:35:51.857 –> 00:35:59.657
MATT: And also, now that I heard back from them, from prompt, schedule the meeting at a Zoom and give it this description.
00:36:00.497 –> 00:36:03.377
MATT: So, you can control your tools from voice and prompt.
00:36:03.377 –> 00:36:09.017
MATT: So, it’s more like Siri and something that you can drive tooling.
00:36:09.017 –> 00:36:13.157
MATT: Although with Siri, you can’t add contacts, you can’t schedule meetings, do anything like that.
00:36:13.157 –> 00:36:19.117
MATT: So, we’ve been able quickly to leapfrog where Microsoft is with Co-Pilot.
00:36:19.117 –> 00:36:21.817
MATT: We’ve been able to get way ahead of Gemini.
00:36:21.877 –> 00:36:28.857
MATT: And we’re really leading, we’re at the vanguard right now of controlling your office toolset with voice and prompt, so that you can move faster through your day.
00:36:28.857 –> 00:36:30.177
MATT: And that’s the big difference.
00:36:30.177 –> 00:36:30.657
JEREMY: Nice.
00:36:30.657 –> 00:36:31.797
MATT: Nice.
00:36:31.797 –> 00:36:32.337
JEREMY: Awesome, Matt.
00:36:32.337 –> 00:36:33.577
JEREMY: Well, this is super helpful.
00:36:33.577 –> 00:36:48.277
JEREMY: Thanks so much for chatting through all this and sharing a little bit of the behind the curtain on how the company got started and what you’re thinking and how you’re helping executive operations teams and executive assistants and chiefs of staff and so on.
00:36:48.277 –> 00:36:53.057
JEREMY: What’s the best place for people to reach out if they want to say hi and connect with you?
00:36:53.057 –> 00:36:56.697
MATT: Yeah, execify.ai, a contact form.
00:36:56.697 –> 00:36:58.977
MATT: You can request demos.
00:36:58.977 –> 00:37:01.477
MATT: You can just go on the website and sign up for the tool right now.
00:37:01.477 –> 00:37:03.697
MATT: Log in through Google, log in through Microsoft.
00:37:03.697 –> 00:37:05.497
MATT: You can send invites out to your team.
00:37:05.497 –> 00:37:07.257
MATT: You can build an organization.
00:37:07.257 –> 00:37:09.217
MATT: We have a free tier where you have two accounts.
00:37:09.277 –> 00:37:12.697
MATT: If you want to just try it with your executive, trial it.
00:37:12.697 –> 00:37:13.617
MATT: That’s free for life.
00:37:13.617 –> 00:37:15.337
MATT: It’s full featured.
00:37:15.337 –> 00:37:18.717
MATT: You can schedule up to three schedules in flight.
00:37:18.797 –> 00:37:21.537
MATT: You can do 20, 30 prompts a day for free.
00:37:21.537 –> 00:37:24.257
MATT: We have that so people can actually functionally use the tool.
00:37:24.257 –> 00:37:30.437
MATT: As you grow your organization, of course, we’re going to move into our charge and cost models as a business SaaS tool.
00:37:30.437 –> 00:37:32.057
MATT: Go to the website, try it.
00:37:32.057 –> 00:37:33.657
MATT: Hit the contact form.
00:37:33.657 –> 00:37:34.537
MATT: There’s a variety of things.
00:37:34.537 –> 00:37:35.497
MATT: You can report bugs.
00:37:35.497 –> 00:37:38.117
MATT: You can, like I said, ask for a demo.
00:37:38.117 –> 00:37:41.997
MATT: Or just find me on LinkedIn, Matt Oden, and you can find Execify there.
00:37:41.997 –> 00:37:46.377
MATT: We got a couple thousand followers, so people are starting to pay attention.
00:37:46.377 –> 00:37:48.157
MATT: We try and put great content out for folks.
00:37:48.817 –> 00:37:55.117
MATT: We just love partnering with people like you, Jeremy, and I’ve really enjoyed our conversations through this whole process of building Execify.
00:37:55.117 –> 00:37:56.417
MATT: It’s been incredible.
00:37:57.477 –> 00:37:58.617
MATT: That’s the best way.
00:37:58.617 –> 00:37:59.477
JEREMY: Awesome.
00:37:59.477 –> 00:38:00.017
JEREMY: Great, Matt.
00:38:00.017 –> 00:38:02.917
JEREMY: I’ll put all those links in the show notes at leaderassistant.com/321.
00:38:04.817 –> 00:38:06.117
JEREMY: Again, leaderassistant.com/321.
00:38:07.897 –> 00:38:11.497
JEREMY: Check out all the info on Execify and connect with Matt.
00:38:11.497 –> 00:38:24.517
JEREMY: Thanks again, Matt, for being on the show, and thanks for putting your money where your mouth is and your time where your mouth is on the whole EA software solution world.
00:38:24.517 –> 00:38:34.577
JEREMY: And I look forward to following you along the way as you guys continue to fine tune and grow and reach and help the executive operations world.
00:38:34.577 –> 00:38:35.917
MATT: Yeah, Jeremy, thank you.
00:38:36.097 –> 00:38:38.277
MATT: Your content, the way you build is incredible.
00:38:38.277 –> 00:38:42.277
MATT: So we really appreciate you having us today and look forward to partnering more.
00:38:42.617 –> 00:38:49.717
MATT: And let’s get out there and save people millions and millions of hours so they can work on the stuff they really want to.
00:38:49.717 –> 00:38:51.797
MATT: That’s really our goal at the end of the day.
00:38:51.797 –> 00:38:52.197
JEREMY: Awesome.
00:38:52.197 –> 00:38:52.957
JEREMY: You’re welcome, Matt.
00:38:52.957 –> 00:38:55.357
JEREMY: And yeah, sounds like a great plan.
00:38:55.357 –> 00:38:56.797
MATT: All right, Jeremy, thank you so much.
00:39:21.451 –> 00:39:28.411
JEREMY: Hey, friends, my best-selling book, The Leader Assistant, has a companion study and discussion guide to go along with it.
00:39:28.411 –> 00:39:31.111
JEREMY: It’s called The Leader Assistant Workbook.
00:39:31.111 –> 00:39:44.131
JEREMY: Now, you can buy the Kindle ebook version of The Leader Assistant Workbook on Amazon, or you can go to leaderassistantbook.com and get a printable PDF version of the workbook.
00:39:44.711 –> 00:39:53.331
JEREMY: This version has all the space and margin in between the questions that you can write your own answers and take notes with.
00:39:53.331 –> 00:40:00.751
JEREMY: So it’s a great way to print it out and keep track of your discussion and study guide notes.
00:40:00.751 –> 00:40:06.911
JEREMY: Again, go to leaderassistantbook.com and click on Workbook to check out The Leader Assistant Workbook.
