I had the honor of speaking with Monique Helstrom about what it means to lead as an assistant, what executives should look for in assistants, how the EA role provides so many unique opportunities to learn, and that time she got a voicemail from Will Smith. 🙂

Monique Helstrom episode 16 podcast

Monique served as Executive Assistant to Simon Sinek – New York Times Best-Selling author and TED celebrity. Though her official title ended up becoming, “Chief of Simon.”

She now speaks and trains executives and assistants on how to build confidence within their partnership.

I learned so much from my conversation with Monique, so whether you’re an executive or an assistant, I know you’ll benefit from this episode.

P.S. – Monique and Bonnie Low-Kramen are hosting an event in NYC in October. Be sure to check it out here.


If you always do what you’ve always done, you’ll always get what you’ve always got.

– Henry Ford

About Monique Helstrom

After serving for nearly a decade as the Chief of Simon Sinek, Monique has had unparalleled opportunities, unique experiences, and perspective shifts. With the tools she’s accumulated in her own successful career as the primary support person for one of the most influential thought leaders of our time, Monique helps people decipher and disentangle the common, yet rarely discussed issues plaguing this indispensable partnership.

Monique helps both Executives and Assistants build confidence within their relationship by focusing on their own innate strengths and natural abilities.

In addition, Monique helps startups and new businesses grow.


monique helstrom headshot


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