I’m so excited to publish my first interview and even more excited that it worked out to have my friend Phoenix Normand as my first guest on The Leader Assistant Podcast.
In this episode, Phoenix and I talk about artificial intelligence, being men in a role traditionally occupied by women, what we love about the executive assistant role, what executives can do to get more out of their assistants, and owning our mistakes.

ep 8 phoenix normand

Phoenix has been a C-suite Executive Assistant for 27 years. He’s worked in Banking, Retail, Technology, and most recently, Aerospace. He created his workshop TRIBE U after attending one-too-many expensive, large conferences where he was left feeling uninspired, unchallenged, and with a stack of business cards from EAs he’d likely never see again.

TRIBE U has quickly become one of the top resources for top performing EAs looking for effective education and community with other EAs at the top of the game. I attended TRIBE U in San Francisco and was blown away. I highly recommend you check it out.

Phoenix also has a book coming out so be sure to connect with him on LinkedIn so you’re in the know when it drops.

phoenix normand


“People ask the difference between a leader and a boss. . . . The leader works in the open, and the boss in covert. The leader leads, and the boss drives.”

– Theodore Roosevelt


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